Small Shops Growing Demand for Web Services
Gas prices, general inflation, other inconveniencies —and hype— are slowly —but certainly— pushing your small business activities more and more in the realm of the Internet. Imagine how nice and clean and swift is to sell thru your web site. Just think of managing your projects and teams (on the field, in the building, or in several buildings/locations) thru a web browser that links everyone to a secure server. Sounds great and the accountant will confirm that you’re up to meet some impressive profit margins if you replace old working relationships with software as a service.
There’s only one impediment: you’re quite scared of the damn machine. What if it clogs? How about the expertise one needs to stay in control of his/her business without shaking hands all the time, or having a human eye over the neck of your employees? What if something mysterious happens to the machine and your precious data are gone with the wind?
Justified questions and worries. But ultimately moving your business to a server and staying in control via a web browser is just the thing that’s going to happen to you, sooner or later. Same happened to our forefathers with the railways, steam ships, the telegraph, telephone, fax. You cannot escape the internet. And if you think smart to resist, then competition will take over.
Here’s a good reading on echannelline.com about why the Yankee Group thinks SMBs will do good to opt in for web services:
The IT channel can play a decisive role in linking SMB enterprise clients employing one to 1,000 employees to new Web services, according to a recent Yankee Group report.
Furthermore, the Web hosting market will find more business opportunities in Web services with the renewed interest in interactive collaboration and e commerce that has come with the advent of Web 2.0, stated Sanjeev Aggarwal, senior analyst in small and medium business strategies at the Yankee Group, and the author of a new report on SMB, e-commerce and online marketing.
“SMB and mid-market Internet ad spending will grow 40 per cent to 45 per cent each year through 2010; it’s difficult to see SMBs not taking advantage of the great opportunity online marketing presents.”
However, most small and medium sized business lack the necessary time, technical expertise and Internet marketing skills to establish an effective Web presence that could generate customer leads and revenue, explained Aggarwal.
The costly inhouse IT solution is not always exactly the optimal investment for a small shop. But on-demand web based software services are. You need the technical expertise and we’ve got what you’re looking for: Moonkah.net on demand software services (click to see for yourself).
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