ebizearnings.com - a SMB’s SEO/SEM web.point

 Doh, three weeks to catch up, here we go:

1. Simple Joomla/VirtueMart routines

Three new Joomla installs in a weektime. I see nothing challenging with this state-of-the-art CMS. Unless you have to integrate a shop data base of several thousands items that relate through several… tens of thousands categories, mostly redundant on items. The challenge, as it turned out, is mostly with the poor gal having to concatenate the cat/sub-cat/ trees in Excel. That’s how easy it goes for the web programmer with VirtueMart 1.0.9 release (latest news is that 1.0.10 is out now): it handles the CSV mass upload in a gentle manner, quite a difference from last summer’s bug loaded slippery slope, when I had no choice than do the mass uploads straight in the SQL. This time not anymore the case.

2. Social Networking - Promoting little things with great effect

Take YouTube, or Flickr, or Digg, mySpace (to mention a few of the most popular hoi polloi hubs).

Imagine now that you’re “seeding” couple of users out there chatting casually about how COOL this or that… You can motivate somehow these few seed-users to put up a fad about your products, in a discrete manner, avoiding the blunt marketing ‘buy this’ slogans. Sit and wait how the viral “underground”-marketing is growing on Youtube, Myspace, etc. and -of course- make sure there’s a link to your site for whomever wanting to join in the trend.

Then never forget to write good ole blogs, on self owned sister-sites but also on third party owned sites with high traffic rankings. These articles will bring you good traffic (which is good but not making money out of it) and also better search engines positioning. Remember that plain traffic is NOT the ultimate, but the ultimate is when a user lands on your website and buys an item, pays for it, and REMAINS a client for the morrow, a satisfied customer that will talk his/her friends in to come and buy at their turn. It takes lots of content/linking/blogging/youtubbing clouding to attract this sort of recognition. And yes: it is doable on the long run.

3. Family Drives and the Linux Mac

Once in a while it does great to get off the daily laptop addiction and drive some around, mostly when family needs you. Besides errands, there’s my daughter’s dusting ole Mac -Power Macintosh 4400 running on MacOS 9.1- awaiting for a Mandrake Linux facelift, not sure if its low RAM resources will allow SuSE Linux 10 for Mac. I like the idea of migrating old Macs to Linux, actually it’s not even a dual boot the way it goes with x86 machines, because you can’t boot an old Mac straight in Linux, but start it the calssic way then BootX to Linux. Will keep you posted…

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