Today we’re so much addicted to web2.0 with our Joomla! CMS installed sites and Wordpress blog systems. Offering the client a backend/frontend administration interface that she is able to access via her browser. Simple and elegant. Somehow like using MS Word by remote. Yes, can’t remember how many times a day I have to repeat this phrase. So writing yet another blog about it. Will focus mainly on the Joomla CMS document writing because Wordpress blogging is such a no-brainer anyway…

Ms. and Mr. Client,

You’ve already got the link to www.yoursite.com - that one hosted on moonkah.net, right. Go login. Notice in the ‘User Menu’ there’s a link leading you to an edit/write article page. Click on it and you’re watching your new online clone of MS Word. Joomla Content Management is using AJAX technology (soooo… fashionable web2.0) to provide online users -with appropriate rights- the ability to create, edit and publish rich format documents, including text, images and videos. The thing is called TinyMCE WYSIWYG Editor - aka. ‘little MS Word-like what you see is what you get editor’.

When you plan to leave paper behind (forget about Gmail Paper, we’re already in April) then you gotta get accustomed with TinyMCE instead of MS Word, because it brings your data (texts, images, charts, videos, podcasts) up to the world (wide web) right after you’ve checked ‘Publish’ and clicked ‘Save’.

Your small business will fail victim the same way if you’re gonna keep ignoring network security (actually you’re already trapped). Supposing you’ve read the entire referred article above, let’s repeat its conclusion here:

Wesson concurs. “If all these Fortune 1000 companies can have bots running on their systems,” he says, “what do you think is happening to government [systems] in Kansas and Mississippi?”

Blaming the ’server’ is not going to help your office out of spam. What you need to understand is that -most likely- the computer you’re working on day in and day out harbors malicious programs, very well hidden beneath. Your machine could be a zombie feeding and spewing junk all over the internet.

There are solutions to this, nothing to the degree of stopping the pests completely (unless you physically disconnect the zombies off the web). It just takes to stop blaming everyone outside for ’spamming me’ and to turn looking inside the ‘perimeter’ where some of the most interesting answers are to be found. For instance:

- What OS runs on your local servers?

- What OS runs on your workstations and laptops?

- How’s doing your Port 25?

- Have your users been taught about basic network security rules?

- Do they listen and follow?

China and similar botnet fiefdoms may not have identical moral problems with this situation (to say the least), but that’s not the case with America. Sadly, my experience is telling me that things won’t change for the better so far business users won’t trust reason above instinct.

What hit me yesterday was this article: The Business Case for Open Source Software, posted on infoworld.com

It’s speaking the business people language and not the geeky IT crypto-blah we’ve been accustomed with on slashdot.com - take this for instance:

So what else is there to Open Source Software? Why does my company q!Bang Solutions try to pursuade our clients to use OSS when possible? It’s the end of licensing restrictions that tell you how you can use your software. Tired of obtaining license keys from your software vendors every year or even every month just to keep your software running? Feel like your vendor is holding you hostage via your software licensing? With OSS, you never have to enter another annoying license code ever again. They just don’t exist in the world of OSS. You don’t even have to keep track of silly license validity seals or your purchasing paperwork to prove ownership. Never again will you fear the BSA (Business Software Alliance, not the Boy Scouts!) knocking on your door wanting to perform a software audit. The BSA even takes out advertisements on Google search pages for and up to $200,000 reward a disgruntled ex-employee can receive for reporting your company to the BSA! That’s quite a powerful motivator.

Bang! indeed (the author picked up a telling name for his OSS company: q!Bang).

Or this excerpt:

I know that we’ve all been in the situation where you’re waiting on a new feature to be released from your proprietary software vendor. They promised it would be available two months ago, and they’ve been “working around the clock” to finish it, blah, blah, blah… In the world of Open Source Software, if you can’t wait on someone else’s schedule for a new feature, then you add that feature yourself. What? You don’t have programmers on staff? You can always outsource to a programming company and have them do it for you. Even better, you can pay the software project’s developers to add the feature. Many OSS developers aren’t accustomed to being paid for their efforts, so money can be a great motivator. The point is that you always have some options.

If you’re the owner of a small business shop -and you’re using computers- then you gotta read this article, right now. Then stop, breathe, and think…

All nice and happy, but what’s that having to do with spamming, phishing and net crimes? Not much actually, just that Faye said to herself “how about cleaning the 1,000s mails in my inbox” to keep with the trend. And she was spending more than a day brooming her Outlook. At one point, Faye wrote to me asking why on earth is she getting an average of 200 junk mails per day. Ugh, 200 a day, that’s quite uncomfortable!

I wasn’t counting the spam per day I was getting, because it’s minimal, no big deal. Yet I promised Faye to track it for couple weeks then compare results and find a conclusion leading to a solution. My tracking started Monday, Feb.12th and ended Sunday, Feb.25th. The worst day (Monday, Feb.19th) I received 15 junk messages. The best day (Wednesday, Feb.14th) I received only one. Oh, and that’s also important: my KDE/Kontact inbox collects mail traffic from a total of 20+ email accounts of mine, 3/4 of these forwarding to a final layer of 5 accounts the way tributary rivers are flowing into parent rivers. The entire email-ecosystem I’m feeding upon runs on a variety of servers and domains, geographically located in the US, Germany and Hungary. Faye agrees she’s harvesting mails from a smaller ecosystem, mind you.

Now why is she getting 200+ junk messages a day, and I’m only getting 10+. The odds would be against me, because I’m more exposed to capture large amounts of junk given the numerous accounts and the geographical spread. How do we explain this?

Well, the simplest answer which came to mind is that I never logged in to the internet from an MS Windows machine during the last three years. My workplace gravitates around SuSE Linux on the desktop and on the laptop. The servers I’m managing are either on Debian Linux or FreeBSD.

Faye’s getting traffic mostly from the same servers as I do, just that her desktop and laptop are on Win XP. The freakin’ zombie machines bloated with trojans, rootkits, worms and whatnot hidden script phoning home and actually parasiting the CPU and the broadband link. Much of this happens in a silent backstage mode, leaving the unsuspecting user happily do her designs, bookkeeping and productivity work on the zombie workstation. The side effect of this pest gives a visible 200+ junk mails a day.

One other day we’re gonna talk about defining a security perimeter for your small biz company network, both for the intranet as well as for the extranet (and why you should consider balancing these two). Until then, here’s a helpful link for you to read:

10 Steps to Creating Your Own IT Security Audit

And here a web tool to give you and idea on hunting down the pest generators on the internet. Always take care to thoroughly discern between the victim and the perpetrator.

Faye considers moving to Linux on her DELL desktops and workstations once she’s getting more time to breathe. Plus the word is out that DELL will be selling Linux pre-installed machines, how convenient…

1. Simple Joomla/VirtueMart routines

Three new Joomla installs in a weektime. I see nothing challenging with this state-of-the-art CMS. Unless you have to integrate a shop data base of several thousands items that relate through several… tens of thousands categories, mostly redundant on items. The challenge, as it turned out, is mostly with the poor gal having to concatenate the cat/sub-cat/ trees in Excel. That’s how easy it goes for the web programmer with VirtueMart 1.0.9 release (latest news is that 1.0.10 is out now): it handles the CSV mass upload in a gentle manner, quite a difference from last summer’s bug loaded slippery slope, when I had no choice than do the mass uploads straight in the SQL. This time not anymore the case.

2. Social Networking - Promoting little things with great effect

Take YouTube, or Flickr, or Digg, mySpace (to mention a few of the most popular hoi polloi hubs).

Imagine now that you’re “seeding” couple of users out there chatting casually about how COOL this or that… You can motivate somehow these few seed-users to put up a fad about your products, in a discrete manner, avoiding the blunt marketing ‘buy this’ slogans. Sit and wait how the viral “underground”-marketing is growing on Youtube, Myspace, etc. and -of course- make sure there’s a link to your site for whomever wanting to join in the trend.

Then never forget to write good ole blogs, on self owned sister-sites but also on third party owned sites with high traffic rankings. These articles will bring you good traffic (which is good but not making money out of it) and also better search engines positioning. Remember that plain traffic is NOT the ultimate, but the ultimate is when a user lands on your website and buys an item, pays for it, and REMAINS a client for the morrow, a satisfied customer that will talk his/her friends in to come and buy at their turn. It takes lots of content/linking/blogging/youtubbing clouding to attract this sort of recognition. And yes: it is doable on the long run.

3. Family Drives and the Linux Mac

Once in a while it does great to get off the daily laptop addiction and drive some around, mostly when family needs you. Besides errands, there’s my daughter’s dusting ole Mac -Power Macintosh 4400 running on MacOS 9.1- awaiting for a Mandrake Linux facelift, not sure if its low RAM resources will allow SuSE Linux 10 for Mac. I like the idea of migrating old Macs to Linux, actually it’s not even a dual boot the way it goes with x86 machines, because you can’t boot an old Mac straight in Linux, but start it the calssic way then BootX to Linux. Will keep you posted…

Windows Vista is gradually taking hold of the casual desktop or laptop. It brings quite a heap of surprises at the graphic user interface level and less improvements down inside at the security level. One noticeable issue has already grown in a scandal of sorts concerning the Outlook 2007 HTML rendering engine: it was MSIE engine borrowed by the previous Outlook versions, but now Outlook 2007 dropped MSIE engine and it’s using MS Word’s engine. For anyone who lived from coding HTML mailouts this MS move means a return to pre-1998 standards, in a word: primitive!

Honestly, I never was a fan of HTML mail, because it’s cute and dangerous like crystal sugar. Best way is to keep it simple, bare bones TXT only mailouts, conveying the message to your list in plain text, with links where needed, no fluff, no blind shooting.

But if you really love those colored lines, the gradient backgrounds and the round corners wrapping images in, then forget about them if only one of your customers is checking her mail in MS Outlook 2007. And make no mistake: MOST of your clients will go Vista /Outlook 2007!

It’s nice to advocate for Mozilla Thunderbird, Linux on the desktop, Eudora and whatnot. I’ve been doing this for years, with sadly modest results. So you either give up all CSS/XHTML coding in your future mailouts (because they won’t show at all in Outlook 2007, crippling your messages), or rethink your designs the old century poor HTML way, or you opt for sending out plain text mails.

Either way, it’s interesting to notice how the major software seller is capable to disable a decade worth of advances in styling, function and usability.

2. A Sunny Valentine’s Day

Not sure how much snow some had to dig through to make their way out of home on Valentine’s Day in the States. But here in Europe it was a magnificent warm and sunny day, what we call the Spring of February. I took the day for me and for my lovely wife Dana. Couldn’t escape couple of chores, yet tried to keep out of exhausting routines. Returned home late in the evening, to watch Jack Bauer playing his single card against President Logan, between 1am and 4am PST (in 24 on RTL2), then Dana went to sleep while I remained on the laptop to help out a new site building with some CSS and GIMP, between 12am and 2am CET (in real life/time).

Well, here’s the drama of human nature: we’re anxious to elaborate and we’d take the looks while dropping the contents. A website is not a catalog of electronic sheets of paper, that sits there to dust and look good. But the website is only the tip of an iceberg-like web applications set, ranging from the plain HTML visible on the frontend, to gradually more complex languages like Javascript, CSS, XML, PHP, mySQL for handling relational data bases. Then it delves down to the software platform environment (Apache server, Debian) to reach the kernel of the operating system (GNU Linux, FreeBSD) and from here exiting the frontier of the software and entering the hardware realm: the physical machine sitting in a stacked box and called a server. Yes, paper catalogs use to lie in stacks as well, just the way from the stack to the paper page in the catalog is somehow shorter than the way from the stack to the webpage on the site.

Doh, it was me writing all these trivial things above? I can’t believe it. But as obvious it may look to me or you, I notice more and more clients ignoring it. So I find myself forced to repeat it over and over. To spare resources, I’m putting it here in a blog and refer it to whom it may concern in the future.

Interesting how users will buy a glossy carton box, with a shiny CD inside and a book, every other year. This is called “software lifecycle management”. The boxed software you bought in 2005 grew old, here’s the boxed upgrade for it, read the line, it ends with 2007, so it’s the latest hi-tech release, wow! Upgrade now.

Ahha, this is the music people like to here, and to pay for. What is less known is the definition of the term “software”:

Computer software (or simply software) refers to one or more computer programs held in the storage of a computer for some purpose. Program software performs the function of the program it implements, either by directly providing instructions to the computer hardware or by serving as input to another piece of software.
en.wikipedia.org/wiki/Software

Now move your attention from your desktop and the shiny CDs you bought in those attractive boxes at Walmart. Think that servers -computers after all- have their part of the software, or else you wouldn’t reach your Yahoo! or Google and CNN-pipeline won’t reach your widgets and so on. The internet lies on servers and the software that runs on these machines. What happens over a 4 year span on your desktop is not quite spectacular compared to the adventurous transformations taking place with server software over couple months time. This makes a strong case for upgrading websites. But let’s be more specific:

- Every site that we’ve build starting 2005 sits on an open source software framework such as Joomla or WordPress; I’m upgrading all these sites in a matter of days after a new security release is announced by the framework’s community of developers; for instance, this happened with WordPress 3 times in the last couple of weeks; with Joomla twice in november and december; it’s a dynamic process, proactively enhancing security against known and possible attacks; plus every such upgrade takes me less than 5 minutes and costs the owner of the site zero cents, no rebuilds, no FTP, no manwork hours, just a click and a check.

- Older websites were less streamlined, because we built them from scratch at a moment when content management systems were growing out of infancy; when I’m given to replace a contact name or an email, I have to FTP down/up an entire file; this implies wasted time for me and for the client as well, who’s having to wait after my schedule because he cannot FTP throughout a somehow complicated site structure; it’s inefficient, slow and primitive.

Compare this to a Joomla install where the client gets backend access so he can update content from his own browser, at a glance. Well, I grew tired of repeating this, but I fear I’ll have to keep on saying it, because clients do not pay much attention, like they’d rather live a happier life without bothering to consider an improvement option to their small business website. Then wonder why a site laid out in 2003 has been touched by hackers in 2007. And this, my friends, is still a minor problem concerning general user mentality in respect to computers and the internet. Read on and judge for yourself:

Major Internet Attack - No One Noticed

On February 6, 2007 an attack took place on the Internet which tried to take down the major backbone of the entire Internet. The attack against the root servers, which handles all Internet traffic, wasn’t done by stealthy minded hackers but by people just like us. People who have allowed their systems to be unprotected and that are now being used as soldiers for the invading force.

Hard to believe? Will it did happen. Sophos reported yesterday this very story in which they stated:

“These zombie computers could have brought the web to its knees, and while the resilience of the root servers should be commended, more needs to be done to tackle the root of the problem - the lax attitude of some users towards IT security,” said Graham Cluley,

Keep reading and think twice about internet security and what the heck the IT bods are ranting about, because it concerns your dependence to web services, the same as you depend to other commodities.

According to Wikipedia:

WebDAV is an IETF working group. The abbreviation stands for Web-based Distributed Authoring and Versioning. The term also refers to the set of extensions to the HTTP protocol that the group defined which allows users to collaboratively edit and manage files on remote web servers.

The WebDAV protocol’s aim was to make the World Wide Web a readable and writable medium, in line with Tim Berners-Lee’s original vision. It provides functionality to create, change and move documents on a remote server (typically a web server or “web share”). This is useful, among other things, for authoring the documents which a web server serves, but can also be used for general web-based file storage that can be accessed from anywhere. Important features in WebDAV protocol include locking (overwrite prevention), properties (creation, removal, and querying of information about author, modified date, etc.), name space management (ability to copy and move Web pages within a server’s namespace) and collections (creation, removal, and listing of resources). Most modern operating systems provide built-in support for WebDAV. With the right client and a fast network, it can be almost as easy to use files on a WebDAV server as those stored in local directories.

Now let’s move to another way of sharing information, the RSS, or Really Simple Syndication, that made much of the “Web2.0″ blah lately for the buzzwords loving multitudes.

For me, Chris Pirillo used to be the prophet of the RSS some years ago, when no one was talking about it. Chris Pirillo built Lockergnome starting from a mailing list, the old classic manner. This grew to an information hub of proportions hard to harness via email alone. More so when servers had (and still having) to filter out gulf streams of junk. Pirillo’s advocating for RSS came from the need to establish an alternate -and cleaner- Autobahn for Lockergnome’s vast publishing network. Last year the RSS grew to be a largely adopted ‘old’ technology, regardless of the commercial monikers slapped on it.

And here comes 2007 when my Kontact Kmail app inbox begins receiving emails from Chris Pirillo’s Picks. Hmm, since long (two or three years?, can’t remember) I moved all my 11 Lockergnome lists subscriptions to the RSS feeding universe (deh web2.0, ya know…). I delve thru them in my Opera Feeds whenever I really get a second of silence from coding or helpdesking.

Now what’s going on, why Chris returns to retro emailing? Where’s the RSS fun?

No reason to worry, the RSS feeds are the future and — if you’ll do yourself a service and subscribe to Pirillo’s Picks by just sending an… email to picks@lockergnome.com — the present that brings people and businesses closer. No matter if we’re exchanging emails or blogging out through RSS feeds, at the end of the day we’re communicating, sharing and learning.

The best choice you can make today is to mail now at picks@lockergnome.com and sit watch what your inbox will bring tomorrow, and the day after tomorrow, and every day. My tip: informative, useful and entertaining lists of RSS feeds in your mailbox. Here’s Chris tip:

eGreetings!

Yes, this is a plain text message going out to all Lockergnome, Gnomedex, and Chris Pirillo Show subscribers (including those who have downloaded a Tutorial from us in the past). And yes, it’s really me - Chris Pirillo, in the digital flesh.

I’m starting a “Pirillo’s Picks” email newsletter for you - a daily list o’ links discovered in my digital travels. Think of it like a return to the ol’ Lockergnome days of 1996 - a lot less fluff and a lot more useful (or fun) information. I think it’ll be a great way to reconnect with everybody.

Wait no longer, click this: picks@lockergnome.com and enjoy!

Definitions of web-page on the Web:

A location on the World Wide Web, identified by a URL, which contains a block of data. A web page is stored on a server as a file written in HTML.
www.tamu.edu/ode/glossary.html

As you may notice, the web page is actually a file. Now let’s see what’s that a ‘web site’:

A website, Web site or WWW site (often shortened to just site) is a collection of webpages, that is, HTML/XHTML documents accessible via HTTP on the Internet; all publicly accessible websites in existence comprise the World Wide Web. The pages of a website will be accessed from a common root URL, the homepage, and usually reside on the same physical server. …
en.wikipedia.org/wiki/Website

The website is in fact a collection of web pages and often times more than that. To be more precise: the website is a collection of files located on a server and accessible via a web browser from about any other computer.

Websites have since long passed the frontier of static HTML pages hyperlinked amongst them, slapped on with two or three graphic images, all in all looking like a poster on a wall, or like a billboard, flashing or not. Honestly, these so-called websites are prone to no success, no matter how funny or hot their content might be. Paper posters are useful whenever you want to address the neighborhood on some issue. Billboards go well in the vicinity of the Autobahn, or on fancy buildings. But none are destined for the internet.

No need to panic, people are familiar with static content, with information distributed on paper, with data carved in stone, with graffiti and signposts, with things that stay there and never change, unless one destroys -or replaces- the material support holding the message. From this perception, people genuinely fail to notice that Yahoo!, Google and CNN.com are using the very same technology of the internet like anyone’s ‘web page’ out there. So why on earth should one carve letters in stone by using internet transfer protocols instead of a hammer?

The idea is that when you think about joining the club of website owners, then you’ll have to think TV or CNN about distributing your message rather than sticking nice posters on trees or paying an ads agency to raise appealing billboards with your products. The internet is all about handling dynamic data, posts that go up as easy as writing an email to planet earth. Then you should also think of these posts’ lifespan as long enough to hold until you’ll post the next message, stacking it on top of the previous one. The internet is rather a river than a poodle.

Go here at moonkah.net to peek in at ways to buy yourself an ‘internet-boat’ and call it your website, not the ‘web-page’.

Here are some excerpts from an SEO brainstorming with the owner of this site:

About expecting clients -and with this we’re entering the SEO consulting stage- it takes a constant marketing campaign to help out the chance of possible clients into a growing number of probable customers and eventually to establish a clientele capable to cover 365 days a year.

It’s like in any other business, be it offline or online: you have to CALL out to the world, so the ones interested will be able to hear you.

What we have now is a ‘Google friendly’ site. In order to become a ‘Google ready’ site it takes a couple of steps, such as:

1. You should subscribe to Google Adsense, here:

www.google.com/adsense

Go read the details, then create an account of yours. I’ll place the necessary Google code on your site. This will bring in google advertising on your site:

www.apartments-zagreb.com

And yes, there will definitely be competing ads served by Google on your site. All you have to do is check the sites of the competition, list them in a mail to me and I’ll filter them out from posting ads on your site, or you can do this in the Adsense account. Either way, a list of competing URLs is good to build and keep in the pocket, and of course filter them out.

Giving real estate on your site for Google ads (filtered as we wish) will help the site gain faster exposure in Google search results.

2. Some people opt to subscribe for Google Adwords as well, but I won’t jump the gun so fast. Why? Because with Adsense you RECEIVE pennies from Google, while with Adwords you PAY dollars to Google —notice the distinction. Add to this the ever growing click-fraud cases…

3. Google search and ranking algorithms are not just overly complex and secret, but they change randomly, about every quarter, or every other quarter. One old rule of Google’s is the sandbox. This works like this: any fresh site (domain) is automatically crawled by Googlebots (these are the robots), its data collected on Google servers BUT kept in a sandbox for about 6 to 8 months time. This is to make sure the site/domain MATURES, thus to prevent wiseguys from registering pirate domains, do JavaScript tricks on them in no time, and gain top ranking by delusion. So Google created this sandbox policy/effect, and every new domain, www.apartments-zagreb.com included, is kept in there until it matures (some consider this sandbox effect as human made policy, others as a mathematical growth because of the algorithms, regardless the causes this sandbox exists), read here about it:

http://en.wikipedia.org/wiki/Sandbox_Effect

I can keep talking about Google policies and algorithms for days and nights, but to sum it up:

What you have to do in the ‘maturing’ period in order to obtain very good positioning when getting out of the sandbox:

- You have to think that content is king, this means you have to blog nicely, frequently and genuinely. Your site is (among other things) a blogging machine… So we begin with publishing content (another word for blogging) which is simple like sending email, but delicate because it lands on your public site, so think like writing to a newspaper… Why do you have to blog? To add content regularly? Because this content is what Googlebots are chasing (harvesting) for. Based on the quality of your written content, and how often you stack more on top of the old, and on how easy the bots can fetch it, based on these factors the Google algorithm will give you a mark, the heaviest mark in making or breaking your position in search results.

- You have to build a linking base. No! Don’t look for linking farms and garbage like that, because these automated tricks are old hat and recently considered black hat by Googlebots. Then how can you build your links? The best way is naturally inserting them into your content, inside your blogs. You’re certainly reading numerous blogs on the web. I dare give you the URL of my personal blog:

http://www.ebizearnings.com

Where I rant about (and along) my job and clients’ issues, mostly security related rants. But I keep this blog (eating some chunk of my time as if I’d be getting bored otherwise) not for fun but rather for helping Moonkah.net with a naturally content-written linking base, so raising its Google ranking.

-And BTW, we’re about to brainstorm some about picking up a set of keywords and keyphrases, prioritize them and then making sure you seed them randomly, but meaningfully, throughout your blogging content. Some keywords (obvious): Zagreb, apartments (they are in the URL of your domain, which is a great thing, because the URL feeds the bots like nothing else), Croatia, renting, rental, Dalmatia, vacation, Hrvatska, and so on. Then build up semantic constructions into keyphrases (FYI, Google is the best semantic machine invented, still primitive but growing faster than Yahoo or MSN). An example of writing: “I rented a DVD and while watching it was thinking of renting another one”. Notice the rented and renting which the bot will harvest and mark higher than if finding the word rented twice. From here Google tells us that it makes a semantic distinction amongst keywords. Many other white hat practices come to mind regarding Google, but even if Google is some 70% ‘ahead’ of the others (quite an empire) this doesn’t mean that Yahoo won’t help you get some clients, or MSN, or some social networking sites, or word of mouth — and here we head towards other realms:

- You should list all the emails of your friends (place the tire kickers to the bottom) and we can start a mailing list. Something legal not spamming, I’ll detail this to you when we get to it.

- Take your time and list all your competition, because business intelligence is a hefty weapon.

- Focus on a niche by geography (where are living the people most likely to become your clients), social status (what are the persons most likely to land on your site), age range, etc.

- Use the calendar on the site to post events in Zagreb, relate this to the blogs, in order to offer incentives to your niche, reasons to make them haste to Zagreb. Keep a vivid contact with them but DON’T GET OBSESSIVE!!!

- Do not write like selling something, readers feel this right away, they treat it like advertising and run amok. So the blogging rule is to ENTERTAIN not SALE, even if -in fact- we’d better entertain ourselves rather than blogging - because sometimes we see it as a chore but anytime we must make it look as something funny and desirable to the public…

- Oh yes, translating the blogs in the three languages: English, Spanish, Croatian. You’ll notice in the backend menu at Components>Joomfish there’s a nice comprehensive tool that will make translating less a chore and more a pleasure (well…)

OK, think I’ll stop here with my blahs (for now). Just telling you that once you’re focusing on a niche and regularly pounding that niche with blogs, newsletters and offers, then results will start to show up.